content marketing

Webwriting – Getting It Right

webwritingWhether it’s a 500 Fortune company or a small business, the one thing they all share in common is the need to claim a powerful online presence. Companies are aware that they don’t have the capabilities or skills to accomplish this on their own.This is good, as it has generated a demand for webwriting making it a growing competitive skill that shows only signs of increasing over time.

Businesses must have compelling copy to market their products and services. This is detrimental for driving traffic to their sights that in turn is expected to increase their profitability.

Webwriting is any of the following: blog posts, articles, emails and press releases to name a few.

Writing content for the web, requires skill in combination with the basic rules of writing. The trials and tribulations come from adapting content to the required limit of the web.

The main expected outcome from webwriting content, is to stimulate the reader to take action.

Here are some tips to sharpen your skills for success:

Upfront loading of informationyour content must deliver to the reader the most important information within the first few paragraphs or sentences. You can follow this up with adding a more in-depth explanation. If the reader is unable to get the important information right away, they’ll go elsewhere.

Read the reader – the reason why you write on line is to hook an audience. Take time to become familiar with your potential readers so that your end product (content) will appeal to them. Creativity is necessary you don’t want your audience struggling to dissect the content to find your message. Take time to plan and draft your content strategy and all unnecessary elements should be removed.

Try an informal conversational approach when writing content. It will add a personal touch while warming up the audience, encouraging them to read on.

Ask yourself these basic four as you write:

  • Is this appealing?
  • Easy to understand?
  • Is it useful?
  • Will the audience share this?

Simplicity – the budding flower- the hardest part of writing for the web is to maintain simple content. The audience interest lies with content that is easy to understand no matter how complex of a topic you are challenged with.

Webwriting is not the place to be impressive with your vocabulary. It is about writing about a complicated topic in an uncomplicated way. Knowing the inside out of the subject matter you are writing about will help you breakdown the content in layman’s language

Use the dictionary for simple rather than complex word suggestions.


Paragraphs – Webwriting forces you to write strictly within boundaries, as it requires you to translate a paragraph into a sentence. When readers are scanning, the last thing they expect is laboriously lengthy content that requires more time and effort on their part. They could quickly become disinterested and move onto another site.


Use sub-headings – the best way to describe the use of subheadings is to know that it is accommodating to the readers. It allows them to move to the section of the document that contains the most useful information. Subheadings also help you, the writer to keep your topic organized.


Using bullet points and numbered lists – bullet points are great attention grabbers. They are not complete sentences, so try not to conform a sentence that is needed, into a bullet point. Bullet points also give your page an attractive layout while making it more readable. Think of bullet points as mini headlines. It makes scanning for the reader a much simpler task.


Sprinkle on the personality – readers tend to gravitate toward content that has a more conversational flavor. They are customers and therefore they expect to receive that same warmth and engaging interaction as if you are talking to them on the phone. Don’t be afraid to step into your readers shoes when you are writing.


Linking- use hyperlinks to other web pages as this is very important when writing for the web. It allows the reader to find other relevant or related content that you’ve also published and it helps Google. The text for your links should indicate where they would lead readers. Don’t post another site content –link to the original source instead.


Your title must be catchy –be descriptive and tell the readers what they will be getting from the copy. Research has proven that 80% of the audience read the title and 20% actually devote time to read the rest.

The title is the first thing the audience will read. It is also one of the most important parts of web content. You want to make use of important keywords, keep it interested by using adjectives and by all means keep your audience curious


Avoid abbreviation and jargon – it is hard to imagine every kind of person who might read your content. Play it safe and always write for a normal audience. That means keeping away from using complex expressions, abbreviations and the use of of jargon.

Authenticity and Authority- you must be able to verify your facts and confirm and ensure you record the salient features of your content.

Proof read your work– Typos and spelling errors will send people away, so it is critical to read and re-read your content before submission or posting. To determine if your writing flow, ask yourself whether your content is clear, is there a simpler or shorter way to say something? Self-editing is a tedious but important end task to your content writing.

Web content is critical to a business. It is their online marketing tool that is used to convey their marketing messages. They depend on webwriters to think like marketers.

Webwriting is far from being mastered. It is still an evolving form of writing. Spend some time reading related topics and other reference materials to build self-confidence and knowledge as you polish your webwriting skills.

Take action now and get started the right way, polish your webwriting skills by looking for blogs to do some guest blogging but ensure it is in your area of expertise. Submitting PLR articles will not work and only damage your reputation.

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