Affiliate Marketing using a Blogging Site

Affiliate marketing is one way in which bloggers use their blog to generate revenue. The amount of money generated by a blog using affiliate marketing links may vary quit a lot depending on the amount of visitors the blog receives as well as the commissions offered for the products using affiliate marketing.

Affiliate marketing essentially entails creating a link/advertisement on the blog to another company’s website. The other company then pays the blog owner according to a previously agreed amount within the contract. This compensation may be awarded in a number of different ways.

The blog owner may be compensated each time the advertisement is shown, each time a unique visitor clicks through the advertisement or each time a the visitor carries out a desired action such as making a purchase or registering with the website.

Here we will discuss some aspects of affiliate marketing which bloggers should understand including selecting products carefully, maximizing the income potential for these opportunities and understanding the requirements associated with these affiliate marketing opportunities.

Selecting Affiliate Marketing Opportunities

There is a wide variety of affiliate marketing opportunities available. Many different companies and websites offer these opportunities. In most cases the blog owner simply needs to submit the website address of his blog along with some other basic information for approval.

In most cases the company is not likely to reject the application unless the content of the website is seen to be objectionable or otherwise in conflict of interest with the company’s goals. However, although getting approval to display affiliate links on your website is a quit a straight forward process, this does not mean blog owners should select these marketing opportunities without exercising some discretion. It is a far better to carefully select affiliate marketing opportunities with companies who are in the same niche as the target audience of the blog. E.g. no good promoting weight loss if your blog is about dog training etc, not the same target visitors.

A well focused blog that is aiming for a particular target audience should display marketing links directing website traffic to companies which complement the blog without acting as direct competition to the blog. In other words do not promote someone else’s product if you have a similar product yourself. This helps to ensure the blog visitors will not only be interested in the affiliate marketing links and therefore more likely to click on the links but will also help to ensure the blog visitors do not find these links to be to be bothersome.


Maximizing Affiliate Marketing Opportunities


Once you as the blog owner have selected these affiliate marketing streams it is time to consider how you can maximize the profit generated by these links. There are a some critical factors which owners should carefully consider to help maximize their profit from affiliate marketing.

  1. This includes regularly evaluating the effectiveness of the affiliate links (are they converting) and promoting your blog to get maximum traffic possible. (The higher the number of visitors to better the chance of people clicking on the links).
  2. This can be done by comparing the amount of blog visitors who click on the affiliate links to the total blog traffic.
  3. A blog which has a lot of traffic but a only a small percentage of visitors who click on the affiliate links wise to consider making changes to entice more visitors to click on the links.
  4. Types of changes can involve the looks, size or location of the advertisements.
  5. Make one change at a time is best because it makes it easier for you to evaluate which changes are best and have most benefits.


Blog owners can also maximize the revenue from their affiliate marketing opportunities by doing self promotion to drive additional traffic to the blog. This will likely be beneficial because higher website traffic will put your affiliate links in front of more visitorswith a greater chance of someone clicking on these links.


Understanding Affiliate Marketing Requirements


Finally, blog owners should pay careful attention to the affiliate marketing agreements they enter. This is important because a lot of companies may place restrictions on the usage of a link to their website. This may include restrictions such as avoiding objectionable content, not including links or advertisements for direct competitors or restrictions on the appearance of the affiliate links. Failure to adhere to these guidelines may result in the blog losing affiliate privileges and the blog owner being denied compensation.