Article Writing Powering Up Your Skills

creative writing/article writingWriting an article is like creating a piece of art and therefore requires more than just structuring an outline and entertaining the reader. Article writing is your art.

People are constantly searching the Internet for lots of information and mostly what they are looking for is goods and services.

Article writing contain content that search engines find, log and rank.

Writing a well-written article that is full of valuable content will build trust that is certain to generate leads.

Writing articles can give you a chance to share compelling and important information with readers, therefore article writing is a must for your success.

Writing the article:

A compelling opening is crucial to hooking your reader. The reader will evaluate whether your article is worth reading.

Link each separate idea with transitions so your article reads as a cohesive piece.

Your article must have a specific purpose, especially for the ones that are to be published on the web.

Knowing that there are two kinds will help you to define your article to reflect a desired outcome:

Keyword-stuff – this type of article was once the driving force of all contents on the web and is referred to as “fluff” – the purpose was to achieve the highest ranking within search engines.

The content was not specifically important as the aim was solely about driving traffic to a website or page.

Content-driven –articles are what drive Internet marketing today as search engines have changed the way they rank web pages.

Since more people are using the Internet to search for products and services, they are demanding more information, therefore your first concern must be with article writing..

Content-driven articles are therefore well written, very informative and answer specific questions.

When you set out to write your article, stay on topic and stay away from interjecting too many opinions.

Stay focus on one or main two items about the product or service and build the content around the use and help.

Be mindful of your article length.

Best articles have a word count of between 400 to 1000 words. Too short articles or overly long ones will be either ignored or penalized by the search engines. So gauging how long an article should be is a balancing act by itself.

Make sure your advice is useful and actionable

Start your article with strong opening lines and attempt to answer a question the reader has in your first sentence. It narrows the focus of the article letting the reader know that they have found the right content to read.

Set the tone of the article and let the main body focus on offering instructions, advice or opinions or any other important information.

If your writing becomes cluttered, then the reader will find an excuse to stop reading.

Use common sense only if it is to set the stage for something greater or as an example.

To stay away from “fluff” you must devote time to conduct quality research so delivery of your article will be nothing short of being rich, informative, actionable and full of advice.

Consider using supplemental material

Use supplemental material if it will assist your reader to understand your point of view more clearly.

Don’t be afraid to use photography, charts or even infographics to help illustrate your point.

You can also highlight an important point with the use of a sidebar.

Remember, these materials are supplementary. Your article should be able to stand on its own.


Background information

Never assume that your reader has very limited knowledge about your topic. Think about what background information your reader needs to understand your topic. Based on what you are writing, you may want to donate a paragraph with background information before getting into your evidence or consider weaving this information throughout your article.

Right keyword usage

Aside from concentrating on content, you also need to effectively utilize keywords or keyword phrases. This is important for the search engines to rank your article appropriately.

Remember keywords are what drives search engines and website ranking, while keyword phrases refine any search and content rich articles with keyword density between 2-3% will definitely add power to your article.


Finding a suitable headline for your article

Your headline should be short and to the point. It should grab the readers and draw them to the article. It should convey the message of your article. Your article should be action oriented and convey why the story is important.

Compelling conclusion helps

Wrap up the work with some dynamism that will power up the reader. While concluding try adding a brief concentrate example that will trigger forward thinking for the reader.

The final product

Spend time to focus on editing and revising your write up. If time permits, then wait a day or two before you starting the editing process. This allows you to view it with a pair of fresh eyes.

Rewrite sections or the entire thing if necessary. This is a common practice so don’t take offense or conclude that you have done it wrong.

Check and recheck for grammatical and spelling errors.

As a final note, get familiar with the type of article you want to write.

Some of the most common types of articles are:

  • News -which presents facts about something that happened
  • Feature-information in a creative and descriptive way
  • Editorial- it presents a writer’s opinion on either a topic or a debate
  • How-to – provides clear instructions and information on completing a specific task
  • Profile- information on a person using information gathered through interviews and background research