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Why Your Business Needs a Great Website

Owning a business requires you to be something of a jack of all trades. You need to be a salesman, teacher, parent, organizer and a dozen other things all rolled into one. Few can pull it off with complete success.

 Most people lack the skills and qualities to cover all the bases.

In one particular area, though, most business owners seem to struggle: online presence. It’s rare to find a CEO who has a full grasp of the power and importance of the Internet; someone who truly understands the effects of a company website, both positive and negative. All too often a corporate website is seen as a side task, something that can be farmed out and completed on a slim budget. This is not so.

 

In recent years there has been a shift in the way customers interact with businesses. Customer contact has moved from the High Street to the web, and many current and potential customers will make their first contact online. Their first experience with your company will be rendered in pixels and code, not bricks and mortar.

 

It’s vital, then, to present your customers not only with an attractive, well built and interesting website but also – and this is crucial – a website that works 24/7, rain or shine 365 days of the year.

 

3 Vital Features of a Great Hosting Company

 

While many business owners understand that they need a polished, professional website to present to their customers, they often lack the technical understanding required to find the right host for their site. These are some of the main features to look out for.

 

– Guaranteed Uptime

 

Your website will be hosted on the servers of your hosting company, and in order for your customers to access it those servers will need to be online 100% of the time. Every moment your website is inaccessible you’re losing customers and every error page counts as a black mark on your reputation.

 

While server downtime for maintenance is unavoidable, a reliable hosting company should be able to guarantee a certain percentage of uptime. Anything below 99.9% is not good enough.

 

– 24/7 Support

 

Many hosting companies offer 24/7 support, but all support is not born equal.

Will you be placed on hold?

Will your call go through to a trained technician?

Do the hosts offer live online support?

All of this is vital to the smooth running of a website.

 

– Hosting Features

 

Once you’ve found a reliable hosting company with excellent customer support you must ensure that their hosting plan offers the features you’ll need to fit your currents and future requirements.

 

Do they offer dedicated servers?

Unlimited email accounts?

Excellent security?

The features required will vary from business to business, so before purchasing a hosting plan you should think long and hard about your needs. What are your plans for the future? Will your website need to expand? Will you need more server space, more email accounts and more domains?

 

It’s vital that you find a hosting company who can offer appropriate features both now and in the future. The Internet is here to stay, and your online presence will have an ever greater impact on the success of your business. You must make sure not to stumble on your first step.

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